Shoecity
Our client Shoe City tasked us with elevating their brand, from the inside out. We started by assessing the in-store environment and investigating ways to improve the look, strengthen navigation and increase foot traffic into the store. The Retail Studio re-designed and finessed the branding for ShoeCity’s in-house brands: Unreal, Rouge, Giovanni, Mancini, Pitbull, Sugar&Spice, CrissCross and Yippi, and established a strong identity for each one through the use of photography, corporate colours, copy and design. These brands became key navigation destinations within the stores. In order to address our client’s key concern of strong price communication, we developed a unique look & feel for generic price-driven campaigns, prominently showcasing an assortment of shoes at a great price. These value messages are collectively displayed in the windows; the repetition of the bold design creating VM drama and an eye-catching offer for passers-by.
Our deliverables :
• Marketing & communication strategy
• A revamped store environment
• Branding & design
• Visual merchandising and POS
• Seasonal promotional campaigns
• A revamped store environment
• Branding & design
• Visual merchandising and POS
• Seasonal promotional campaigns
