Dunns

The brief from our Dunns client was clear: to make their brand about versatility and value. It was important that our visual merchandising should show customers the versatility of Dunns product; how they could pick and mix items in order to create their own look. We assisted our client with their summer marketing and communication strategy, driving the value message with concepts centred on "building your style on a budget" and "new designs at amazing prices". We also wanted to create an upbeat and friendly atmosphere throughout the shopping experience, which we brought in using clear messaging, bright, bold colours and an engaging art direction.

Our deliverables :