John Craig
We love it when a client is on a serious mission to reinvent themselves! John Craig is focused on giving their male customers a sense of pride in their appearance. Our brand strategy was to deliver an aspirational lifestyle at an accessible price, sharply tailored to the African male customer who wants to look smart on all occasions. Our first task was to elevate John Craig’s in-house brand, Muratti, using clever brand communication and developing a strong visual style. We brand wrapped the in-store space with beautiful photography to showcase their range of smart products. Throughout the project, we paid great attention to detail and elevating the styling of merchandise within the store space through strong visual merchandising. Our windows reflect the breadth of styles that are available in store. We also ensured that the branding, design and image that we created for the Muratti brand would always speak to the latest in smart looks and aspirational appeal, yet remain accessible for the client’s market.
Our deliverables :
• A targeted marketing & communication strategy
• Seasonal marketing campaigns
• Branding & design
• Visual merchandising and POS
• A re-imagined store environment
• Seasonal marketing campaigns
• Branding & design
• Visual merchandising and POS
• A re-imagined store environment